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  • 1
    Book
    Book
    2020
    ISBN: 9783658284114  ISBN: 3658284110 
    Language: English
    In: Markt- und Unternehmensentwicklung Markets and Organisations
    Description: Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. Leontin Karl Grafmller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.
    Subject(s): Business and Management ; Innovation/Technology Management ; Business Information Systems ; Business
    ISBN: 9783658284114
    ISBN: 3658284110
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