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  • 1
    Online Resource
    Online Resource
    2017
    ISBN: 9780813576350 
    Title: Selling Women's History
    Subtitle: Packaging Feminism in Twentieth-Century American Popular Culture
    Publisher(s): Rutgers University Press
    Year of publication: 2017
    Document type: Online Resource
    ISBN: 9780813576350
    Terms of use: Vorläufiger Zugriff bis zum Jahresende
    Abstract: Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace
    Link(s): Fulltext
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  • 2
    Online Resource
    Online Resource
    2015
    ISBN: 9780813570716 
    Title: Racial Ambiguity in Asian American Culture
    Publisher(s): Rutgers University Press
    Year of publication: 2015
    Document type: Online Resource
    ISBN: 9780813570716
    Terms of use: Vorläufiger Zugriff bis zum Jahresende
    Abstract: The sheer diversity of the Asian American populace makes them an ambiguous racial category. Indeed, the 2010 U.S. Census lists twenty-four Asian-ethnic groups, lumping together under one heading people with dramatically different historical backgrounds and cultures. In Racial Ambiguity in Asian American Culture, Jennifer Ann Ho shines a light on the hybrid and indeterminate aspects of race, revealing ambiguity to be paramount to a more nuanced understanding both of race and of what it means to be Asian American. Exploring a variety of subjects and cultural artifacts, Ho reveals how Asian American subjects evince a deep racial ambiguity that unmoors the concept of race from any fixed or finite understanding. For example, the book examines the racial ambiguity of Japanese American nisei Yoshiko Nakamura deLeon, who during World War II underwent an abrupt transition from being an enemy alien to an assimilating American, via the Mixed Marriage Policy of 1942. It looks at the blogs of Korean, Taiwanese, and Vietnamese Americans who were adopted as children by white American families and have conflicted feelings about their "honorary white" status. And it discusses Tiger Woods, the most famous mixed-race Asian American, whose description of himself as "Cablinasian"-reflecting his background as Black, Asian, Caucasian, and Native American-perfectly captures the ambiguity of racial classifications. Race is an abstraction that we treat as concrete, a construct that reflects only our desires, fears, and anxieties. Jennifer Ho demonstrates in Racial Ambiguity in Asian American Culture that seeing race as ambiguous puts us one step closer to a potential antidote to racism
    Link(s): Fulltext
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  • 3
    Online Resource
    Online Resource
    2014
    ISBN: 9780813567426 
    Contributer: Whelehan, Imelda
    Title: Feminism and Popular Culture
    Subtitle: Investigating the Postfeminist Mystique
    Publisher(s): Rutgers University Press
    Year of publication: 2014
    Document type: Online Resource
    ISBN: 9780813567426
    Terms of use: Vorläufiger Zugriff bis zum Jahresende
    Abstract: When the term "postfeminism" entered the media lexicon in the 1990s, it was often accompanied by breathless headlines about the "death of feminism." Those reports of feminism's death may have been greatly exaggerated, and yet contemporary popular culture often conjures up a world in which feminism had never even been born, a fictional universe filled with suburban Stepford wives, maniacal career women, alluring amnesiacs, and other specimens of retro femininity. In Feminism and Popular Culture, Rebecca Munford and Melanie Waters consider why the twenty-first century media landscape is so haunted by the ghosts of these traditional figures that feminism otherwise laid to rest. Why, over fifty years since Betty Friedan's critique, does the feminine mystique exert such a strong spectral presence, and how has it been reimagined to speak to the concerns of a postfeminist audience? To answer these questions, Munford and Waters draw from a rich array of examples from contemporary film, fiction, music, and television, from the shadowy cityscapes of Homeland to the haunted houses of American Horror Story. Alongside this comprehensive analysis of today's popular culture, they offer a vivid portrait of feminism's social and intellectual history, as well as an innovative application of Jacques Derrida's theories of "hauntology." Feminism and Popular Culture thus not only considers how contemporary media is being visited by the ghosts of feminism's past, it raises vital questions about what this means for feminism's future
    Link(s): Fulltext
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  • 4
    Online Resource
    Online Resource
    2009
    ISBN: 9780813546964 
    Person(s): Curtis, Debra
    Title: Pleasures and Perils
    Subtitle: Girls' Sexuality in a Caribbean Consumer Culture
    Publisher(s): Rutgers University Press
    Year of publication: 2009
    Document type: Online Resource
    ISBN: 9780813546964
    Terms of use: Vorläufiger Zugriff bis zum Jahresende
    Abstract: Pleasures and Perils follows a group of young girls living on Nevis, an island society in the Eastern Caribbean. In this provocative ethnography, Debra Curtis examines their sexuality in gripping detail: why do Nevisian girls engage in sexual activity at such young ages? Where is the line between coercion and consent? How does a desire for wealth affect a girl's sexual practices? Curtis shows that girls are often caught between conflicting discourses of Christian teachings about chastity, public health cautions about safe sex, and media enticements about consumer delights. Sexuality's contradictions are exposed: power and powerless¡ness, self-determination and cultural control, violence and pleasure. Pleasures and Perils illuminates the methodological and ethical issues anthropologists face when they conduct research on sex, especially among girls. The sexually explicit narratives conveyed in this book challenge not only the reader's own thoughts on sexuality but also the broader limits and possibilities of ethnography
    Link(s): Fulltext
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