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  • 1
    Language: English
    In: Vision (New Delhi, India), 2017-03, Vol.21 (1), p.93-96
    Description: This is an analysis for the management case of Eastern Housing Limited (EHL), Bangladesh. The premise of the case is that EHL having enjoyed market leadership of nearly 40 years has now started facing heat in the real estate market of Bangladesh. EHL has lost its leading position to East West Property Development Pvt. Ltd (EWPDL) which commands 30 per cent market share in the year 2015, whereas EHL holds approximately 20 per cent market share, inclusive of sales across different offerings in the real estate market. The reported compound annual growth rate (CAGR) of EHL (12.77 per cent) in the year 2015, however is much better than the industry (real estate renting and business services) CAGR of 4.4 per cent. But the upcoming years are going to be tough for EHL as competition is likely to intensify. The immediate focus of EHL is how to increase the market share though in long-run EHL wants to sustain and consolidate its position in the market. The analysis starts with situation analysis and ends with recommending future course of action for short-term vis-a-vis long-term perspectives.
    Subject(s): Construction ; Growth rate ; Personal selling ; Housing ; Developing countries--LDCs ; Market shares ; Marketing ; Executives ; Developers ; Corporate profits ; Investments ; Customers ; Customer relationship management ; Population ; Market positioning ; Inventory ; Quantitative analysis
    ISSN: 0972-2629
    E-ISSN: 2249-5304
    Source: Alma/SFX Local Collection
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 2
    Language: English
    In: Journal of relationship marketing (Binghamton, N.Y.), 2013-01-01, Vol.12 (1), p.1-21
    Description: The phenomenon of rapid globalization and technological innovation has provoked the idea of maintaining relationships with suppliers. Supplier management is gradually shifting from a transaction-based arm's-length approach to a relationship-based cooperative approach to procure component supply. Managing relationships with key suppliers is successful when closeness is said to have been established in the relationship. Relational exchange here is identified as the foundation of relationship marketing. The present study endeavors to explore and establish the determinants of closeness in a manufacturer-supplier relationship. A research framework implying the determinants of relationship closeness between a manufacturing firm and its supplier(s) is proposed and tested empirically. Information is collected from select manufacturing firms in India, and data analysis is done with SPSS. Finally, the theoretical and managerial implications of the study are discussed.
    Subject(s): manufacturer-supplier relationship ; closeness ; relationship marketing ; Studies ; Relationship marketing ; Suppliers ; Manufacturers ; Vendor supplier relations
    ISSN: 1533-2667
    E-ISSN: 1533-2675
    Source: Business Source Ultimate
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 3
    Language: English
    In: Journal of creating value, 2016-11, Vol.2 (2), p.176-193
    Description: Abstract The phenomenon of value creation is witnessing a shift towards value co-creation, particularly in collaborative relationship. This study explores and prioritizes drivers enabling value co-creation from the perspectives of client and service provider in the context of IT-services outsourcing. An extensive literature review and subsequent pilot study suggest six probable value drivers that are further, statistically validated and prioritized. The unit of analysis is front-line professionals, working with either party. A web-based survey was administered to collect data from 256 respondents, drawn using judgemental sampling. Strategic Intent and Service Actualization are found to be significant and common value drivers for both parties (client and service provider), though with different priorities. The other significant value drivers are found to be Collective Capabilities for client and Intrapreneurship for service provider (these value drivers are not common to the client and service provider). This study reiterates and crystallizes the understanding of value co-creation process in the context of IT-services outsourcing. The identified drivers would enable practitioners to understand and to reconcile the drivers for client(s) and service provider(s) in order to realize the respective value outcome. The commonality of two value drivers; strategic intent and service actualization for both clients and service providers indicates the opportunity for co-creation of value.
    Subject(s): Outsourcing
    ISSN: 2394-9643
    E-ISSN: 2454-213X
    Source: SAGE Complete A-Z List
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 4
    Article
    Article
    2010
    ISSN: 0965-254X 
    Language: English
    In: Journal of strategic marketing, 2010-02-01, Vol.18 (1), p.3-17
    Description: Globalization and technological innovation are creating dynamic networks or chains of interconnected players, often known as value delivery networks or supply chains, in which a firm, whether manufacturing or service, holds the key to creating and delivering value in the form of offerings to the customers. This idea of value creation and exchange is the foundation stone of relationship marketing and it is considered successful when closeness is said to have been established in the relationship which subsequently leads toward the achievement of objectives. In order to study and understand the creation of value through relationship closeness in a value delivery network particularly at the backward end, a literature review is conducted. A framework is further developed with the help of Interpretive Structural Modeling (ISM), which signifies the antecedents and consequences of relationship closeness between a focal firm and its suppliers. The paper utilizes this methodology to understand the aforesaid phenomenon with the help of identified variables in a structured manner. In the final section, we discuss the theoretical and managerial implications of our study.
    Subject(s): ISM ; customer value ; value delivery network ; relationship marketing ; Studies ; Relationship marketing ; Models ; Customer relations ; Value added
    ISSN: 0965-254X
    E-ISSN: 1466-4488
    Source: Business Source Ultimate
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 5
    Article
    Article
    2017
    ISSN: 2321-1857 
    Language: English
    In: International Journal of Business Analytics and Intelligence, 2017-01-01, Vol.5 (1), p.3
    Description: There has been almost the analogous evolution of the phenomenon of green marketing and advertising across the globe though same is not so evident in consumption of environment friendly/green products. The premise of this research is centered upon the domain of green advertising wherein individuals though environment-conscious, tend to be skeptical about green advertising subsequently affecting their attitude and furthering their intention to purchase and consume green products. A group of ten experts with varied background were pooled in and introduced to the variables, identified through an extensive literature review, for exploring the contextual relationships. Interpretive Structural Modeling (ISM) and MICMAC analysis was further employed to conceptualize the inter-relationship between/among these variables. Based on driving power and dependence of respective variable, a framework signifying antecedents to skepticism toward green advertising, is conceptualized and proposed. The present study consolidates and suggests a conceptual framework to understand antecedents leading to skepticism towards green advertising. It is an exploratory research and not the conclusive. Though it proposes a research framework but the same is subject to empirical investigation.
    Subject(s): Green marketing ; Skepticism ; Advertising
    ISSN: 2321-1857
    Source: Business Source Ultimate
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 6
    Language: English
    In: International journal of marketing and business communication, 2016, Vol.5 (2)
    Description: With emergence and evolution of Internet, shopping has added another trajectory which has got acceptance and has been adopted by shoppers not only in developed countries but also in emerging economies. It is crucial to understand, explore and advance service quality dimension associated with online shopping, that too from the shoppers perspective, since a consistent growth has been witnessed in the online space which suggests that this new space has been well accepted by shoppers and they are willing to explore it further. Of late, e-retailing and its various dimensions have been an area of research for academia as well as for practitioners. The present study endeavors to understand and explore service quality perceptions of Indian online shoppers. Effort is made to find out whether or not the perceived e-service quality lead to shoppers intention to shop online. This research utilizes various frameworks, particularly the framework E-S-QUAL developed by Parasuraman, Zeithaml, and Malhotra (2005) to understand the said phenomenon. It covers 106 online shoppers perception towards e-service quality of different e-retailers, currently operational in India. At the end, research and managerial implications are discussed.
    Subject(s): Retail stores ; Industrialized nations ; Emerging markets ; Quality of service ; Online sales ; Perceptions ; Retailing ; Electronic commerce ; Studies ; Hypotheses ; Consumer behavior ; Customer services ; Shopping
    ISSN: 2277-484X
    E-ISSN: 2320-4974
    Source: Business Source Ultimate
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 7
    Language: English
    In: Journal of medical marketing, 2009-10, Vol.9 (4), p.319-328
    Description: Designing a new product has been a challenging area for marketers particularly if the product is specialized in nature and caters to niche market where users are high-end professionals like Radiologist. The underlying approach in designing such new products is to optimize organizational resources by unraveling potential customers' preferred attributes and level choices and to come up with the product offering having superior value. This study utilizes conjoint analysis for determining the relative level of preferences to the customers for various attributes of the product, Color Doppler in this case, before developing its prototype. The present research gives insight into the complexity and trade-offs in designing product offerings for niche technical product markets. Finally, the theoretical and managerial implications of the study are discussed.
    Subject(s): Observations ; Methods ; Consumer preferences ; Product differentiation ; Studies ; Medical equipment ; Customer services ; Research & development--R&D ; Research methodology ; Consumers ; Radiology ; Product development ; Conjoint analysis ; Marketing
    ISSN: 1745-7904
    E-ISSN: 1745-7912
    Source: Alma/SFX Local Collection
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 8
    Language: English
    In: South Asian journal of management, 2010-01-01, Vol.17 (1), p.61
    Description: Advertising exercises a significant influence on people and society in large, shaping their attitudes, behavior and priorities. It is considered unethical if it refers to disruption of societal values and norms established by the religious, governmental or political institutions to which one looks for moral and ethical guidance. It is also held to be deceptive if it has the tendency to deceive a substantial number of customers in a material way. This study endeavors to develop an insight about the perception of society regarding the unethical practices in advertising. An effort is made to find out the factors responsible for making an advertisement unethical. It further looks at the stakeholders to be responsible for such practices and given authority, what sorts of measures are likely to be taken for treating the responsible one. Finally, the conclusions and implications of the study are discussed. [PUBLICATION ABSTRACT]
    Subject(s): Studies ; Perceptions ; Society ; Advertising ; Business ethics
    ISSN: 0971-5428
    Source: Business Source Ultimate
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 9
    Language: English
    Description: This dissertation documents the first implementation of an integrated transient 3D surface water-groundwater-land surface process model, ParFlow.CLM, to evaluate the interacting geologic, climatic and vegetative controls on water budget components and streamflow generation processes over the Santa Fe River Basin in North Central Florida. Model predictions indicate that evapotranspiration (ET) is the most important water balance component in the basin comprising 77% of rainfall. Geologic conditions and vegetative properties were found to exert primary control on the spatial variability of streamflow generation processes in the basin through their influence on the balance between rainfall, ET, runoff and infiltration processes. Climatic variability was found to provide primary control on the temporal variability of streamflow generation processes. Model predictions indicate that in the upper basin more than 95% of streamflow is generated by recent near-stream rainfall. In contrast, in the lower basin the majority of streamflow is contributed by the Upper Floridan Aquifer, with the fraction of subsurface flow averaging approximately 77% at the outlet of basin. A global sensitivity analysis of the model revealed that the permeability of the Intermediate Aquifer System is the most influential factor driving hydrologic response throughout the SFRB. Particle tracking experiments predicted that the median age of streamflow in the upper basin ranges from approximately 1 day at the peak of storm hydrographs to approximately 7 days at the end of stormflow recession, with travel time distributions that vary over time but are generally well-fit with log-normal distributions at the peak of the storm hydrograph. The median age of subsurface contributions to streamflow in the lower portion of the basin was predicted to be approximately 17 years, and the travel time distribution for the subsurface contribution is well-fit by a gamma distribution showing fractal properties that do not vary significantly over time. The fraction of new stormwater versus old groundwater in the streamflow in the unconfined region, and thus the shape of the total streamflow travel time distribution, varies as a function antecedent conditions, storm magnitude, time during the storm, and assumptions regarding the contrast in hydraulic conductivity between high permeability zones and the porous matrix.
    Subject(s): Geological ; Water Resource Management ; Hydrologic sciences
    ISBN: 9781303822841
    ISBN: 1303822849
    Source: ProQuest Dissertations & Theses Global
    Source: © ProQuest LLC All rights reserved〈img src="https://exlibris-pub.s3.amazonaws.com/PQ_Logo.jpg" style="vertical-align:middle;margin-left:7px"〉
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  • 10
    Review
    Review
    2016
    ISSN: 1093-474X 
    Language: English
    In: Journal of the American Water Resources Association, 2016-08-01, Vol.52 (4)
    Subject(s): Book reviews ; Books
    ISSN: 1093-474X
    Source: Alma/SFX Local Collection
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